Spotify is a wonderful utility for music lovers, but it’s hard to make work very hard for your brand. With this in mind, we developed a portal to allow us to editorialise content with ease with the goal of pushing people towards our social media and website. Strong presence for both Facebook and Twitter gave our users and readers a common ground to share playlists and ideas. And the great development work done by http://www.reactive.com presented us with a great user experience and a CMS that allows all members of the staff the opportunity to upload content, wherever they might be.
Working within Hackett’s very distinct brand guidelines, the goal was to underline the aspects of quality, tradition and style in the company’s new clothing line using vintage travel photography. A very British company with a very unique approach.
A rebranding for one of the world’s leading event production companies, Starlight Design who have a star-studded heritage built on pioneering creativity and industry-leading events that consistently raise the bar.
A couple of fun wedding projects which are always great excuses to flex some creative muscles that don’t normally get used at work. Being able to focus solely on things like pure type and colour help me appreciate how important they are when I have to use them commercially.
Art directing this project was a joy. Superb location scouting and photography from Travis Shinn, amazing 3D work on the neon headline from Magic Torch and some inspired type research and implementation. The pieces came together perfectly and I couldn’t have asked for a better result which was reflected in some outstanding issue sales.
Another amazing opportunity born of necessity as Slipknot being in the studio meant zero chance of a photoshoot. So I enlisted the help of the wonderful http://www.sixmorevodka.com/ ( Marvel / Disney / Nike ) who brought to life the concept of the band as superheroes. A wonderful project from start to finish and a very successful selling issue makes for happy fans and clients.
Some video editing work to promote a retail exclusive for the band HIM. This edit was to be solely as exclusive embedded content in the iPad edition of the magazine along with specific hotlinked clips and galleries.
A proposed pitch to rebrand Artistic Visual, specialists in architectural 3d renderings, animation, BIM modeling and construction documents. The brief was to create a logo focused on a modern architectural, clean and innovative style with a leaning towards to the angular and contemporary work of Frank Lloyd Wright.
Having to pull off a successful creative with zero new assets is always a good challenge, so having to create a Black Sabbath tribute cover with no access to the band was particularly fun. Plenty of Sabbath iconography, imagery, some considered silver foil blocking and a typographic treatment in keeping with the band’s style made for a great selling cover and was so popular, we had to reprint it as a poster.
Having no original photography is a constant demon. But it also pushes you to look for more creative solutions. With some real access to a true legend with regards to the copy, basing the design around a diary led concept complete with hand written footnotes gave this feature a personal feel with an air of exclusivity.